The curly haired Brit who is more famous now for his marriage to Miranda Kerr than his movies has been named the new face of Boss Orange (July) and now the first images have been released. He follows fellow Brit Sienna Miller who is his female counterpart for the labels popular fragrance.Orlando had this to say in a release: "Boss Orange is a brand I immediately identified with because it has a laid back, spontaneous quality I relate to, and there's more to come!"Shot by Steven Klein in a basic tee and jeans combo, Orlando Bloom looks on (while flexing) with virtually the same pose as Sienna in her version. Following a theme or merely a coincidence? It is reported that Boss Orange will only be available to purchase in Europe. I own the old round-bottled one from 10 years ago so this would be a welcome addition to my collection.Image from Justjared
