Stiaan Louw shot the campaign for his new Astore venture this Saturday in Woodstock and I was there to give a little backstage view of what went on.
Shot by the very talented Brett Rubin, the campaign sees model LeRiche in deconstructed Stiaan Louw basics. A Fitting concept as the set of the campaign was more intimate and natural than any lavish shoot would produce. And it's certainly worked for Stiaan in his prior campaigns.
Stiaan Louw menswear introduces a collection of stripped down basics for Cape Town based Astore. The line, that was produced while bearing the Astore client in mind, aims to introduce them the fit and subtle detailing synonymous with the 'Stiaan Louw menswear' collection.
This collaborative effort sees the first of many such projects for the brand while expanding his existing market.
STIAAN LOUW MENSWEAR ASTORE COLLECTION CAMPAIGN
PHOTOGRAPHER BRETT RUBIN
STYLIST NICOLE VAN HEERDEN
MODEL LERICHE FROM SHINE.
IN STORE NOW WWW.ASTOREISGOOD.COM
STIAANLOUW@YAHOO.COM
