Take one rising child star, mix her in with the legend that is Mario Testino and add the creative director of the turn around brand of the last decade and you get this...
BURBERRY SPRING SUMMER 2010 ADVERTISING CAMPAIGN
''This campaign celebrates our heritage and our timeless Burberry icons. The energy of the images and the dynamic cast reflect the different attitudes and expressions of the Burberry guy and girl."
Working once more with Emma Watson of Potter fame, the "classic and effortless beauty" as they call her. And we can see why because she is suited in front of the camera. But what interests us a little more was the decision to cast younger brother Alex as one of the brooding models alongside Matt Gilmour, Max Hurd and George Craig. Although the clothing is spectacular as usual the campaign does nestle a little closely to Burb-oring...
"We always talk about how much fun we have making these images and I wanted to capture some of the excitement that you feel on set when all these different creative attitudes and personalities come together. Mario has shot these as both stills and video so we can share some of that energy with a wider audience”.
Christopher Bailey, Burberry Chief Creative Officer
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